• Cover of “¥€$U$ (JESUS)” showing a multi-layered portrait of Jesus with doubled eyes and a soft halo.
  • Close-up of the spine of the photobook “¥€$U$ (JESUS)” by Pawel Jaszczuk, with the author’s name stamped in gold on turquoise cloth.
  • Inside page from “¥€$U$ (JESUS)” of a plastic Jesus figure holding a lamb, floating in a bathtub filled with foam.
  • Inside page from “¥€$U$ (JESUS)” showing a jigsaw puzzle of the Virgin Mary with the Sacred Heart motif.
  • Inside page from “¥€$U$ (JESUS)” with a close-up of a person’s ear wearing a large red cross earring with small saint medallions.
  • Inside page from “¥€$U$ (JESUS)” showing a child wearing round glasses that reflect holographic images of a haloed saint.
  • Inside page from “¥€$U$ (JESUS)” depicting a knitted cardigan decorated with novelty badges of Jesus and related cartoon figures.
  • Inside page from “¥€$U$ (JESUS)” of a pair of socks printed with images of the Virgin Mary, lying in the snow.
  • Inside page from “¥€$U$ (JESUS)” showing a body pillow printed with a large image of Jesus resting on a white sofa.
  • Inside page from “¥€$U$ (JESUS)” featuring torn wrappers with repeated Virgin Mary prints lying in a trash bag with other rubbish.
  • Inside page from “¥€$U$ (JESUS)” showing a close-up of a person’s lower torso wearing patterned swimwear printed with an icon-style image of Jesus.
  • Turquoise cloth hardcover of the photobook “¥€$U$ (JESUS)” by Pawel Jaszczuk with the foil-stamped title on the front.
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Zen Foto Gallery

¥€$U$ (JESUS)

¥€$U$ (JESUS) – Pawel Jaszczuk

Pawel Jaszczuk
€55,00
€55,00
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“¥€$U$ (JESUS)” by Pawel Jaszczuk is a photobook on the commodification of religious symbols, showing Jesus as a pop and lifestyle icon in the overlap of faith, capitalism and mass-produced goods, published by Zen Foto Gallery

Hardcover, 21.0 x 27.5 cm, 0.8 kg , 112 pages
English View full details

Description

About the Book

“¥€$U$ (JESUS)” is a colour photobook by Polish photographer Pawel Jaszczuk, published by Zen Foto Gallery in 2019. After returning to Poland following a decade abroad, Jaszczuk noticed how religious imagery had become ubiquitous in everyday consumer culture: holy Christian figures appeared on underwear, chocolates, bathtub floats, earrings, lamps, tattoos, sex toys and other mass-produced objects.

The series records these objects in a straightforward, descriptive way, focusing on the link between Christian iconography and capitalist commodity logic – a grotesque but accurate view of how “sacred” images are turned into lifestyle décor and consumer surfaces. The book functions as a critical document of this development and poses the question of whether this is religion’s way of remaining contemporary. 

The hardcover book measures 210 × 275 mm, runs 112 pages (55 photographs), is published in English and limited to 1000 copies. It addresses collectors of contemporary photography, photobooks on religion and capitalism, and readers interested in visual culture and critique of consumerism.

Hardcover, 21.0 x 27.5 cm, 0.8 kg, 112 pages, English
ISBN: 9784905453819

About the Author

Pawel Jaszczuk (b. 1978, Warsaw, Poland) is a photographer known for his provocative documentation of urban life, nightlife, and subcultures in Japan. He studied graphic design in Australia and spent over a decade living in Tokyo. Jaszczuk’s work often blends humor, critique, and absurdity — evident in projects such as Salaryman, High Fashion, and Kinky City. His photography has been exhibited internationally and published by Morel Books, Zen Foto Gallery, and others.

GPSR

Publisher / Manufacturer: Zen Foto Gallery
Country of origin: Japan
Website: https://zen-foto.jp

Importer

Kirill Korchemkin
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76189 Karlsruhe
Germany

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